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RegulatoryAudits/Certification/GFSI

Proactive Food Safety Management Needs to be a Strategic Business Priority

By Elizabeth Andoh-Kesson
auditor with clipboard examining juice bottles in warehouse factory
Image credit: wavebreakmedia_micro via Magnific
May 19, 2026

When food safety events strike, they hit fast and hard. Recalls, lost product, legal liability, brand erosion, and shattered consumer trust can cost companies millions in direct and indirect losses, with product recalls alone costing an average of $10 million.1 The wider economic and social burden of this is also huge, adding up to £10.4 billion per year in the UK2 and a staggering $75 billion1 in the US. 

Every business in the food industry will pause to consider its own operations whenever a food safety crisis occurs. Yet it should not take people falling sick to get food safety on the agenda. It needs to be a strategic business priority, not a compliance exercise.

The risk environment is shifting in ways that demand more proactivity. As temperatures rise, bacteria such as Salmonella and E. coli grow faster and survive longer. Heat, drought, and flooding increase harmful mycotoxins (toxic fungal metabolites) in grains, nuts, and fruits, while heavy rains and floods can wash pesticides, fertilizers, and industrial pollutants into crops and water used for food.

Among new and emerging risks, viruses, toxins, and parasites—once typically localized—are now persisting across much wider geographic areas, affecting larger, previously unexposed populations. Climate change allows these pathogens to thrive in new regions, resulting in outbreaks linked to domestic food supplies rather than travel. Additionally, extreme weather can cause more frequent damage to storage and transport, leading to increased spoilage.

Climate impacts such as crop failures will make some ingredients harder to obtain, leading to potential supply chain fraud. Gray- or black-market suppliers may have substandard equipment or inadequate cleaning protocols and may introduce undeclared ingredients or allergens to meet demand. The consequences of allergen contamination can be catastrophic.

Considering these growing risks, it is critical that businesses move away from a reactive position to operations that proactively anticipate and prevent hazards across the supply chain. Aligning with global food safety standards is central to this shift, helping companies manage risk more consistently while improving operational efficiency.

Global benchmarking of food safety standards, such as those recognized through the Consumer Goods Forum's Global Food Safety Initiative (GFSI), allows companies to work toward a common set of requirements across markets. This approach supports greater consistency in food safety practices and helps reduce fragmentation across regulatory and supplier environments. For companies operating in multiple regions, this means fewer duplicated audits, saving time and operational costs across global supplier networks. It also enables streamlined compliance management, which frees up resources for innovation and growth.

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In short, less time spent on administrative burdens means more time for high-value business functions. In an era where a single incident can trigger massive reputational damage, companies with robust, independently verified safety systems are not just hedging against downside risk; they are building a commercial asset. Consumer confidence, retailer relationships, and the ability to command a price premium all track back, in part, to the credibility of a brand's safety record.

Prevention is cheaper than managing the fallout of a safety failure. Companies that demonstrate strong, proactive food safety management are better positioned to maintain trust, protect their reputation, and secure long‑term commercial resilience. Most importantly, aligning with globally recognized standards offers food businesses reassurance that they are taking meaningful action to prevent potentially devastating food safety crises. Because it is not just about protecting businesses; it is about protecting lives, too.

References

  1. Spectacular Labs. "The Real Cost of Unsafe Food: Illness, Recalls & Brand Damage." https://www.spectacularlabs.com/resources/real-cost-of-unsafe-food.
  2. Sudworth, R. "Foodborne Disease Policy Overview." UK Food Standards Agency (FSA). FSA 24-03-06. Updated March 7, 2024. https://www.food.gov.uk/board-papers/foodborne-disease-policy-overview#:~:text=2.5.,is%20available%20in%20Annex%20A. 
KEYWORDS: benchmarks GFSI

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Elizabeth Andoh-Kesson is the Interim Director of the Global Food Safety Initiative (GFSI), where she leads global efforts to strengthen food safety systems and foster collaboration across the international food industry. With a strong background in food policy and food safety regulation, she brings extensive experience in advancing best practice to drive progress in enhancing food safety across the globe.

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