Food Safety
search
Ask Food Safety AI
cart
facebook twitter linkedin instagram youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Safety
  • NEWS
    • Latest News
    • Sponsor Insights
    • Sponsored White Papers
  • PRODUCTS
  • TOPICS
    • Contamination Control
    • Food Types
    • Management
    • Process Control
    • Regulatory
    • Sanitation
    • Supply Chain
    • Testing and Analysis
  • PODCAST
  • EXCLUSIVES
    • Food Safety Five Newsreel
    • eBooks
    • FSM Distinguished Service Award
    • Interactive Product Spotlights
    • Videos
  • BUYER'S GUIDE
  • MORE
    • NEWSLETTERS >
      • Archive Issues
      • Subscribe to eNews
    • Store
    • ASK FSM AI
  • WEBINARS
  • FOOD SAFETY SUMMIT
  • EMAG
    • eMagazine
    • Archive Issues
    • Editorial Advisory Board
    • Contact
    • Advertise
  • SIGN UP!
NewsManagementRegulatorySupply ChainFood DefenseInternationalInternational Standards/HarmonizationTraceability/Recall

EU Launches AI Traceability Platform to Strengthen Detection of Food Fraud, Safety Risks

By Food Safety Magazine Editorial Team
graphic of hand holding phone, freighter truck, and airplance in blue connected digital dots representing supply chain
Image credit: Gray StudioPro via Freepik
March 10, 2026

The European Commission has launched TraceMap, a new artificial intelligence (AI) traceability platform designed to help authorities detect food fraud, contaminated food, and potential foodborne illness outbreaks more quickly across the EU.

TraceMap is intended to support national competent authorities in identifying risks within the agri-food supply chain and improving coordination of investigations and product recalls. According to the Commission, the platform is aligned with the EU’s food safety standards and is intended to strengthen oversight of both domestic and imported food products. The initiative also aligns with measures outlined in the EU’s Vision for Agriculture and Food, which emphasizes stronger monitoring and enforcement across food supply chains.

AI-Driven Analysis of EU Food Safety Data to Support Investigations and Recalls

Before TraceMap, tracing products and business operators across the supply chain meant relying on manual document checks and direct exchanges between authorities, which are time- and resource-intensive activities. The new platform now enables authorities to monitor agri-food supply chains more effectively once a potential risk has been identified, helping  investigators trace product movement, identify affected consignments, and accelerate the recall of unsafe or fraudulent products.

Using AI and traceability mapping, TraceMap rapidly processes, analyzes, and visualizes data from several existing EU food safety and trade monitoring systems, including the Rapid Alert System for Food and Feed (RASFF) and the Trade Control and Expert System (TRACES).

By integrating data from these platforms, TraceMap streamlines access to key information used in food safety risk assessments, which may improve screening accuracy and support earlier detection of non-compliant food business operators. The system can rapidly identify connections among food business operators, shipments, and supply chain activities, helping authorities detect suspicious patterns and potential fraud by generating graphs and search functions.

TraceMap is now accessible to national authorities in all EU Member States.

Pilot Use in Infant Formula Recall

A pilot version of TraceMap was recently used during an investigation involving infant formula produced with cereulide-contaminated arachidonic acid (ARA) oil sourced from China. The Commission said the platform helped support the identification of affected products and inform the subsequent recall.

Broader deployment of TraceMap is intended to help Member States strengthen anti-fraud efforts, address vulnerabilities in the agri-food sector, and improve oversight of imported goods.

Looking for quick answers on food safety topics?
Try Ask FSM, our new smart AI search tool.
Ask FSM →

KEYWORDS: artificial intelligence EU Europe

Share This Story

Fsm purple logo 200x200

The Food Safety Magazine editorial team comprises Bailee Henderson, Digital Editor ✉ and Adrienne Blume, M.A., Editorial Director.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • people holding baby chicks

    Serovar Differences Matter: Utility of Deep Serotyping in Broiler Production and Processing

    This article discusses the significance of Salmonella in...
    Testing & Analysis
    By: Nikki Shariat Ph.D.
  • woman washing hands

    Building a Culture of Hygiene in the Food Processing Plant

    Everyone entering a food processing facility needs to...
    Sanitation
    By: Richard F. Stier, M.S.
  • graphical representation of earth over dirt

    Climate Change and Emerging Risks to Food Safety: Building Climate Resilience

    This article examines the multifaceted threats to food...
    International
    By: Maria Cristina Tirado Ph.D., D.V.M. and Shamini Albert Raj M.A.
Manage My Account
  • eMagazine Subscription
  • Subscribe to Newsletters
  • Manage My Preferences
  • Website Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food Safety Magazine audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Food Safety Magazine or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Darkling Beetle
    Sponsored byElanco Animal Health

    Integrated Pest Management: Protecting Poultry Operations as Seasons Change

  • NEVIFIT 3 Compartment BPA-FREE
    Sponsored byCorbion

    The Risks of Ready-to-Eat: Five Ways to Protect Today's Prepared Meals

  • a group of workers in a food production facility
    Sponsored bySkillUp by Registrar Corp

    How to Build a Better Training Program: Data and Insights from the Global Food Safety Training Survey

Popular Stories

half full baby bottle next to rubber duckie on white surface

Organic Infant Formulas Caused Back-to-Back Botulism Outbreaks—What Gives?

nara organics whole milk infant formula

Another Infant Botulism Outbreak Sickens Three, Nara Organics Formula Suspected Cause

smiling man with clipboard in front of bottling line at beverage manufacturing facility

The Evolving Role of the Quality Assurance Professional in Food Safety

Events

June 25, 2026

Rethinking Food Safety: Eliminating Biofilm and Building a Smarter Food Safety System

Live: June 25, 2026 at 2:00 pm EDT: Join this webinar to explore a modern approach to decontamination that goes beyond surface-level cleaning to combat biofilm and persistent pathogens.

June 30, 2026

FSMA 204 in Practice: Building a Traceability-Ready Operation

Live: June 30, 2026 at 11:00 am EDT: Attend this webinar to learn how food businesses can move from fragmented records toward a more reliable approach for recall response, FDA requests, and supply chain visibility.

July 21, 2026

Using AI Responsibly in Food Safety Management Systems

Live: July 21, 2026 at 2:00 pm EDT: This webinar will provide participants with guidance on how to effectively use generative artificial intelligence (AI) tools to develop key components of a food safety management system (FSMS).

View All

Products

Global Food Safety Microbial Interventions and Molecular Advancements

Global Food Safety Microbial Interventions and Molecular Advancements

See More Products

Related Articles

  • default-produce-image.jpg

    Farmstead launches AI platform to help food companies reduce waste

    See More
  • magnifying glass hovering over europe on globe

    EU Consumer Survey Shows Increased Awareness of Food Safety Systems, Risks

    See More
  • Environmental Monitoring: Stay Ahead of Food Safety Risks with Continuous Improvements

    Environmental monitoring: stay ahead of food safety risks with continuous improvements

    See More

Related Products

See More Products
  • 9781498721776.jpg

    Handbook of Food Processing: Food Safety, Quality, and Manufacturing Processes

  • 1444333348.jpg

    Handbook of Food Safety Engineering

  • 1119053595.jpg

    Food Safety for the 21st Century: Managing HACCP and Food Safety throughout the Global Supply Chain, 2E

See More Products

Events

View AllSubmit An Event
  • February 25, 2026

    How to Manage Food Safety and Regulatory Risks in Your Supply Chain

    On Demand: From this webinar, attendees will learn how large food manufacturing organizations can successfully manage their supply chain, food safety, and regulatory risks.
View AllSubmit An Event

Related Directories

  • Saldesia "Goddess of Food Safety"

    Saldesia is a distributor of Food Safety products and solutions. We are focused on supplying the Quality, Production, Safety and Sanitation departments. Product lines include Color Coded, Metal Detectable, Antimicrobial Flooring & Mats, Workwear, Footwear, Spray Nozzles, and more!
  • Institute of Food Technologists

    Since 1939, the Institute of Food Technologists (IFT) has served as the voice of the global food science community. IFT advocates for science, technology, and research to address the world’s greatest food challenges, guiding our community of more than 200,000. IFT convenes professionals from around the world – from producers and product developers to innovators and researchers across food, nutrition, and public health – with a shared mission to help create a global food supply that is sustainable, safe, nutritious, and accessible to all. IFT provides its growing community spanning academia, industry, and government with the resources, connections, and opportunities necessary to stay ahead of a rapidly evolving food system as IFT helps feed the minds that feed the world. For more information, please visit ift.org.
  • FoodReady

    FoodReady offers complete Traceability, Food Safety & Quality, and Supply Chain software to digitize everything related to quality, food safety, sanitation, and traceability. FoodReady also offers complete consulting services for GFSI audit-preparation, HACCP consulting and development, process authority, FDA consulting, USDA consulting, and master sanitation consulting services from a team of longtime auditors, former Directors of Quality at the largest food companies.
×

Never miss the latest news and trends driving the food safety industry

Newsletters | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing