The Government of Canada has launched a public consultation on labeling guidelines for “Product of Canada” and "Made in Canada.” Because Canadians want information about the Canadian content of their food, these labels are expected to help Canadian consumers make purchasing decisions that match their personal preference. 

"Consumers want to know when their food has a significant amount of Canadian ingredients so that they make informed decisions and support domestic food producers,” says Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. “This initiative is an important part of our Food Policy for Canada, and the Buy Canadian Promotion campaign, which will promote the great foods produced by our world-class farmers across the country, and build pride and confidence in our food system."

The use of "Product of Canada" and "Made in Canada" claims is voluntary. The proposed labeling changes are meant to improve upon existing labeling guidelines that have been in place since December 2008. The proposed changes are based on recommendations following a recent survey of Canada's food industry, led by Agriculture and Agri-Food Canada. Also, the guidelines promote compliance with the Food and Drug Act and Safe Food for Canadians Act, which prohibit false and misleading claims.

Canada’s current online public consultation is accepting feedback to determine whether or not the proposed labeling changes have overwhelming support. Comments can be submitted online until June 23, 2019. 

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