The Government of Canada has launched a public consultation on labeling guidelines for “Product of Canada” and "Made in Canada.” Because Canadians want information about the Canadian content of their food, these labels are expected to help Canadian consumers make purchasing decisions that match their personal preference.
"Consumers want to know when their food has a significant amount of Canadian ingredients so that they make informed decisions and support domestic food producers,” says Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. “This initiative is an important part of our Food Policy for Canada, and the Buy Canadian Promotion campaign, which will promote the great foods produced by our world-class farmers across the country, and build pride and confidence in our food system."