By networking and connecting food supply chain players through shared access to financial, food safety, movement, traceability, and other data, a complete real-time view of the status of the food becomes possible.
The Canadian Produce Marketing Association, Produce Marketing Association and United Fresh Produce Association formed the Produce Traceability Initiative in 2007 to help produce companies and their buyer partners move toward achieving whole-chain traceability.
Learn how to take advantage of opportunities to enhance your traceability processes and respond to consumer demands for more transparency about the food they eat and its source.
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