Traceability/Recall

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The Canadian Produce Marketing Association, Produce Marketing Association and United Fresh Produce Association formed the Produce Traceability Initiative in 2007 to help produce companies and their buyer partners move toward achieving whole-chain traceability.

During the last 45 years, while Americans have been taught not to trust institutions, the food business has grown into a large, complex system.

Food security is dependent upon a strong global food safety system.

Learn how to take advantage of opportunities to enhance your traceability processes and respond to consumer demands for more transparency about the food they eat and its source. 

There are numerous reasons why every stakeholder in the global food supply needs to be thinking about traceability and why it’s important to them.  

When the U.S. Food and Drug Administration’s Coordinated Outbreak Response and Evaluation Network began operating in August 2011, it was structured to respond to foodborne illness outbreaks in three interdependent phases.

Why is traceability suddenly so important? It depends on who you talk to—public health, business, supply chain, consumers—all are key stakeholders in food traceability.

Traceability is the ability to verify the identity, history, location or application of an item by means of documented information about it.