Beginning in April, Meijer customers across the Midwest will have the opportunity to purchase the freshest, locally-grown rainbow trout.

"At Meijer, we're focused on providing our customers with the freshest, highest quality seafood, which includes striving to offer seafood caught and farmed in the most responsible and sustainable way," says Dave Wier, Meijer seafood buyer. "Not only is this the right thing to do for the environment, but [also] our customers want to know that the seafood they buy from us comes from sources that do not deplete or damage the resource. We are pleased to partner with Indian Brook Trout Farm because their entire farm is focused on doing what's right for the fish and the environment."

Commitment, location and access to pure water was the recipe for success, adds Owen Ballow, president of Indian Brook Trout Farm, which utilizes artesian water from a 10,000-year-old natural aquifer 180 feet below the surface. The 90-acre fish farm taps into a deep, bedrock aquifer – also utilized by a national bottled water company – that pumps pure water into dozens of fish tanks and ponds that house 350,000 rainbow trout at varying stages of growth from eggs to maturity. There are no antibiotics, hormones or pesticides used at the farm, and the fish are fed an 85% all-plant diet. All the fish waste is collected and sold to hops farmers due to its beneficial soil bacteria and neutral pH levels, and the water is returned to the natural aquifer clean.

"We are the only commercial grower in the state who does it this way," adds Ballow. "We want this industry to grow in Michigan. Everything we're trying to do at our farm – shape an industry, recover the wild fish populations and grow the cleanest fish around – supports local so it just made sense to partner with Meijer."

Meijer will be the exclusive supercenter carrying fish from Indian Brook Trout Farm.

"Trout is the fish we all grew up on in Michigan. It's in our rivers, in our streams and lakes," Weir says. "This fish will be delivered to our stores 6 days a week, as soon as 36 hours after harvesting at the trout farm. That is incredibly fresh fish."