Morton Food Safety Associates has announced the launch of FoodSafe ReProtect, designed to help supply chain, food safety and communications experts fully align to ensure consistency between what a company does and says in managing food risks. Morton’s new offering is a partnership with Ketchum, a global public relations and communications firm.
FoodSafe RepProtect offers clients a comprehensive approach to food safety, including Food Safety Modernization Act readiness assessments, plan development, training programs, interactive recall workshops, and food safety crisis management counsel.
FoodSafe RepProtect was piloted with Daisy Brand in early 2017. Dr. Brandon Nelson, director of innovation and technical Services, said of the pilot: “The sum is truly greater than the parts of the FoodSafe RepProtect program, which helped strengthen our food-safety recall plans to be more compliant with FSMA best-practices. Today, our whole organization is better prepared to align the operations and reputation elements of a food safety crisis. Of course we hope never to put these elements into real-life practice, but we are more confident in our readiness thanks to this program.”