Thailand achieved remarkable success in hosting THAIFEX - ANUGA ASIA 2025, held from 27–31 May under the theme "Beyond Food Experience." The event delivered far more than a conventional exhibition, offering a meaningful platform for business engagement, trend discovery, and innovation. It reinforced Thailand's position as a key player in the global food supply chain and underscored the country's growing role as a regional hub for the food and beverage industry. The show also served as a vital bridge connecting food producers, entrepreneurs, and global buyers across the international food and beverage (F&B) markets. 

THAIFEX - ANUGA ASIA 2025, Asia's leading food and beverage trade show, concluded on a grand scale this year, fulfilling its vision as a platform for meaningful business discovery and global trade connections. It served as a dynamic meeting point for producers, entrepreneurs, business leaders, and buyers from around the world. The show's resounding success not only highlighted the capabilities of Thai businesses but also signaled growing global interest in Thailand's food industry. This was clearly reflected in the strong response from international trade participants. The event also created valuable new business opportunities for SMEs, startups, and emerging food entrepreneurs.  A Record-Breaking Showcase of Success THAIFEX - ANUGA ASIA 2025 featured a total of 3,231 exhibitors across 6,208 booths, representing 57 countries. Of these, 1,184 were Thai exhibitors and 2,047 were international exhibitors. The show welcomed a total of 142,370 visitors—including 88,349 trade visitors and 54,021 public visitors on the retail day.  

The event also generated a total trade value of THB 135.68 billion. The top five countries by purchase volume during the show were China, Thailand, India, Vietnam, and Japan. The most popular product categories were Fine Food, Food Technology, Drinks, Frozen Food, and Fruits & Vegetables. 

A Trade Show That Goes Beyond 

With a vision to go beyond conventional trade shows, THAIFEX - ANUGA ASIA 2025 delivered a fully immersive, future-focused experience designed to create value across every segment of the F&B industry.  INNOVATION & NEXT: This show highlighted breakthrough innovations in food and beverage from both Thai and international exhibitors. Leveraging Thailand's natural abundance—ranging from agricultural produce, fruits, and herbs, to seafood and livestock—the show introduced visitors to novel flavors and high-potential products across nine categories: Drinks, Fine Food, Food Technology, Frozen Food, Fruits & Vegetables, Meat, Rice, Seafood, and Sweets & Confectionery. In addition, a wide variety of specialized products catered to the evolving demands of international markets, including halal-certified goods, organic offerings, health foods, herbal-based products, and new protein sources shaping the future of food.  

QUALITY NETWORKS: THAIFEX - ANUGA ASIA 2025 successfully fulfilled the business community's demand for high-quality networking and global matchmaking. The event connected exhibitors and buyers from East Asia, ASEAN, Europe, the Americas, the Middle East, and Australia, creating a vibrant hub for trade negotiations, strategic partnerships, and international business expansion. Attendees found the right partners, met their goals, and opened new pathways to success. 

• THAIFEX - ANUGA  tasteInnovation Show: A curated showcase of standout products such as plant-based proteins, superfoods, and sustainable packaging. 

• Future Food Experience+: Immersive experiences of food innovations from various countries alongside thought-provoking forums, led by international experts. 

• THAIFEX - ANUGA Startup: A launchpad for young entrepreneurs and food tech startups to present their innovations and connect with distributors and partners. 

• Exhibitions & Seminars: Showcasing the capabilities of Thai producers in halal food, organic and herbal products, future food innovations, and sustainable packaging solutions. 

• Thailand Ultimate Chef Challenge: A world-class culinary competition that drew strong international participation from professional and aspiring chefs.