BIZTRACKS
PSSI Rebrands as Fortrex
Image credit: Fortrex
The food safety and sanitation solutions provider formerly known as PSSI has rebranded as Fortrex. Safe Foods, a division of PSSI Food Safety Solutions, will continue under the Fortrex brand.
The new name is intended to convey the company stature as a first line of defense against harmful contaminants in the food supply. Fortrex's new logo depicts an "X"—representing an elimination of contaminants.
Fortrex is a primary partner for large and small processing plants across North America, serving the poultry, pork, beef, and seafood industries, among others. The branding change comes on the heels of the company's recent move to its new headquarters in Atlanta, Georgia, which gives Fortrex the ability to travel to existing customers with greater efficiency while also further establishing roots in a region known for its growing poultry industry, workforce talent pool, and research and academic institutions.
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