Sartorius Intec, a supplier of industrial measuring and inspection technologies, will now be offering its innovative products, solutions and services under the new Minebea Intec brand. This rebranding--which is immediately effective--is the next logical step following Sartorius Intec’s move to Japanese group Minebea at the start of 2015. Minebea Intec’s product portfolio includes, in particular, platform scales, process vessel and silo scales, checkweighers and equipment for detecting foreign objects for the food industry and other industry segments.

“We have used the rebranding exercise as an opportunity to make improvements – from heavy investment in the area of research and development to the expansion of the sales and service footprint and a completely new brand image and intuitive product design,” says Peter Grimley, president of Sales, Marketing & Service. “The company’s service commitment is unequivocal. ‘We make daily life safer’ is both a standard we set for ourselves and a promise to customers and consumers around the world. The company slogan ‘The true measure’, meanwhile, underlines our position as a leading global supplier of products and solutions and the way in which we strive to set strong standards in all areas of the company.”