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News

Blue Bell to Return in Select Markets Before Labor Day

August 18, 2015

Blue Bell Creameries has announced that its products will be back on some store shelves just in time for Labor Day--about 4 months after a Listeria outbreak led to a nationwide recall and complete shutdown of Blue Bell's operations.

The company released a statement yesterday announcing that it will begin distributing ice cream products to select markets--primarily in the southern region--on August 31, 2015. They also have notified the appropriate agencies of their limited comeback plan, including the U.S. Food and Drug Administration as well as health officials in Alabama and Texas.

“Over the past several months we have been working to make our facilities even better, and to ensure that everything we produce is safe, wholesome and of the highest quality for you to enjoy,” said Ricky Dickson, the company’s vice president of sales and marketing.

Product supplies will be limited as Blue Bell has only reopened one of its facilities--their plant in Sylacauga, AL.

Besides an in-depth cleaning and sanitizing program and new training for employees, Blue Bell has also changed the way it codes date labels--this way consumers can decipher whether or not a product was produced before or after the recall.

“We have changed the numbering system for code dates on all Blue Bell products. This change is being implemented to assure you that the products we are reintroducing to the marketplace are indeed new products manufactured with our enhanced production processes. The six digit code, found on the bottom of each carton, will remain the same, but the letter will be removed and replaced with a three digit number which designates plant and production line information.”

No other firm dates or plans for reopening other plants have been announced, but this map shows when Blue Bell products will be distributed to some regions.
 


Author(s): Staff

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