Dr. Maria Lapinski is a joint professor in the Department of Communication and Michigan Ag-Bio Research at Michigan State University (MSU). She served as the associate dean for research for the College of Communication Arts and Sciences. In that role, she facilitated interdisciplinary research partnerships and identification of funding sources for faculty research. 

Maria's research examines the impact of messages and socio-psychological factors on health and environmental risk behaviors with a focus on culturally-based differences and similarities. To this end, she has conducted collaborative research projects with her students and colleagues in a number of countries in Asia, the Pacific Rim, Central America, and Africa. Her work has been presented at national and international communication and public health conferences, and published in many journals including The Proceedings of the National Academy of Sciences, Health Communication, Communication Monographs, and others.

Dr. Lapinski received her doctorate in 2000 from MSU and earned her Master of Arts from the University of Hawaii, Manoa.

In this episode of Food Safety Matters, we speak to Maria about:

• Risk communication courses offered at MSU
• What risk communication is, and how it requires an interdisciplinary approach
• How consumers view their responsibility when it comes to food risk
• How guidance and mandates about risk communication are not typically science-based
• General risk communication approaches
• The importance of social media monitoring for brands
• What food processors and other food safety professionals can do to help consumers minimize their risk
• The challenge of information overload when it comes to food recalls
• How algorithms shape what messages consumers see—and don't see
• How social media affects consumers' perception of risk and their behavioral decisions
• Seemingly minor factors that can affect a person's food safety behaviors and attitudes
• How cultural dynamics influence the way people respond to health issues and food safety 
• What motivates people to research more information, particularly in the event of a recall
• The important work of extensions and land-grant institutions
• The positive impact of brands engaging with consumers 

Related Content:
Best Practices in Crisis and Emergency Risk Communication

News Mentioned in This Episode:
Don't Eat Romaine Lettuce, Says CDC 
46 Tons of Jennie-O Turkey Products Recalled in Relation to Ongoing Multistate Salmonella Outbreak 
Supreme Court Won't Review Michael Parnell's Case Related to Deadly Outbreak

Brittney Miller is President of Manchester Farms, America's first quail farm. What started over 40 years ago as a backyard hobby has grown into a nationally recognized, family-owned business that produces more than 80,000 quail weekly, raising them responsibly, without antibiotics or hormones, and shipping premium products to chefs, retailers, and home cooks across the country. Brittney's story is about more than farming: it is about stewardship, innovation, and family values. She combines her passion for sustainable agriculture with modern food safety standards. Her SQF Level 2 certified, HACCP-compliant farm sets the benchmark for quality in specialty poultry.

Mindy Brashears, Ph.D. is the USDA's Under Secretary for Food Safety. Dr. Brashears previously served as Under Secretary for Food Safety from 2020–2021, and Deputy Under Secretary in 2019. Dr. Brashears returns to USDA from Texas Tech University, where she was a Paul Whitfield Horn Distinguished Professor of Food Safety and Public Health, the Roth and Letch Family Endowed Chair for Food Safety, and the Director of the International Center for Food Industry Excellence.

Justin Ransom, Ph.D. is Administrator of USDA's Food Safety and Inspection Service (FSIS), where he oversees FSIS' mission to ensure the safety, wholesomeness, and proper labeling of America's commercial supply of meat, poultry, and processed egg products. He leads the agency's modernization efforts, streamlining inspection systems, strengthening public health protections, and advancing science-based policies. 

Elena Medo, M.B.A. is an entrepreneur, researcher, and inventor who has spent nearly 40 years transforming neonatal care through leadership and innovation. She has secured numerous patents, raised over $40 million across four companies, and built a legacy of firsts, including the first commercially available shelf-stable donor breast milk product; the first milk bank owned exclusively by nursing mothers; and the first medical device designed to analyze human milk. Today, as CEO and co-founder of Leonie Health PBC, established in 2023 with her daughter, Adrianne Weir, Elena is developing a revolutionary product that replicates the immune properties of colostrum to protect preterm infants against the three deadliest neonatal infections—necrotizing enterocolitis (NEC), ventilator-associated pneumonia (VAC), and sepsis—which together claim the lives of more than 30,000 hospitalized infants per year.

Alissa Welsher, Ph.D. is a Senior Consultant at Elanco Poultry Food Safety. Dr. Welsher received a bachelor’s degree in biological sciences from the University of Pittsburgh, as well as a master’s degree in poultry science and a Ph.D. in cell and molecular biology from the University of Arkansas. Her area of expertise is meat and poultry food safety, and she specializes in integrated pest management (IPM).

Lyle Probst is the CEO of NomadX and an accomplished entrepreneur with more than 25 years of experience in operations, product development, engineering, biodefense, and advanced technology commercialization.

Alex LeBeau, Ph.D., M.P.H., CIH is the owner of Exposure Assessment Consulting LLC in Orlando, Florida, where he offers toxicology, industrial hygiene, risk assessment, and public health consulting services. Over his 13-year career, he has evaluated environmental and occupational exposures and has performed toxicological evaluations of chemicals and biological agents. He has also performed human health risk assessments of contaminated sites using U.S. Environmental Protection Agency (EPA) and state regulatory guidelines and has monitored remediation activities at those sites. To evaluate the exposure impacts on building occupants, he has performed indoor environmental quality assessments, including Legionella and water quality assessments, at healthcare, residential, and industrial facilities.