The first quality seal of its kind in the cheese business, the move follows similar food industry initiatives for olive oil, honey and fresh fish, intended to help consumers know the product they are purchasing is real, and indeed what it claims to be.  The True Cheese label will mean the verified product is made only with milk, cultures, salt, enzymes, is aged as required, and that any use of an anti-caking ingredient is at or below industry accepted levels and properly labeled.

“We guarantee that all of our products are properly labeled and produced in accordance with the strictest regulations. Our partnership with Covance provides us with an objective, third-party verification of that promise,” says Neal Schuman, third-generation CEO of his family-owned company headquartered in Fairfield, NJ. “Our goal is to assure consumers that they’re getting real Parmesan, Asiago and Romano cheeses when they buy cheeses with the True Cheese trust mark.”

According to the company, apart from the seal and related testing of items displaying the mark, there’s no real way for consumers to self-determine exactly how a cheese is made or if excessive fillers might be included in the package.