Sealed Air--a protective packaging firm--is seeking to maximise its share of the $6.5 billion packaging market globally by leveraging and investing in technological advances and new approaches to data analysis.

The product care division of the $7.8 billion turnover giant will look to secure a compound annual growth rate of 4 percent to 5 percent. The division’s current sales total $1.7 billion.

Sealed Air is set to fuel its growth with a focus on four key pillars that will promote a stable and growing business environment, ensuring clients get the perfect packaging solution for all their products:

• Cube optimization (reducing waste, freight cost and environmental impact)
• Damage reduction (customer’s products protected, every time)
• Fulfilment velocity (making supply chains more efficient)
• Customer Experience (bringing an in-store experience into the customer’s home through custom packaging solutions that showcase a product brand and are easy to open, easy to return and easy to recycle)

State-of-the-art software and tools will act as the catalyst to Sealed Air’s growth, enabling stronger support and assurance with existing customers, and securing new customers with its consultative and solutions-based approach. Sealed Air is home to 1,500 equipment and application experts, scientists and engineers across the globe.

Ken Chrisman, Sealed Air’s president of product care says, “We are re-imagining the industries we serve by delivering attributes that are most meaningful to our customers--resulting in a more sustainable, efficient, global supply chain.

“By leveraging data and technology in unprecedented ways, we enhance our customers’ brands by minimising damage, optimising cube, increasing fulfilment velocity and improving their customer’s experience.”