Kris Sollid: What Does Consumer Sentiment Say About the Safety of the U.S. Food Supply?
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Kris Sollid, RD, is the Senior Director for Research and Consumer Insights at the International Food Information Council (IFIC). A registered dietitian with a passion for improving nutrition science communications, his role at IFIC includes leading consumer research projects, educational resource development, social and traditional media engagement, and written contributions to various consumer, trade, and peer-reviewed publications.
In this episode of Food Safety Matters, we speak with Guest [1:20] about:
- The methodology and key metrics of IFIC’s 20th annual "Food and Health Survey,” which found that consumer confidence in the safety of the U.S. food supply has hit a 13-year low
- Specific beliefs driving consumers’ declining confidence in U.S. food safety, including food corporations’ prioritization of profits, as well as the inadequacy of federal regulatory oversight of the food supply
- Key findings from IFIC’s supplemental “Americans’ Perceptions of Food Recalls” survey
- Whether consumer concerns about rising food recall rates reflect reality, based on U.S. Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA) recall data
- How high-profile recalls associated with severe or far-reaching foodborne illness outbreaks may influence consumer perceptions about the number of recalls
- Another IFIC supplemental survey on Americans’ perceptions of FDA’s Generally Recognized as Safe (GRAS) program, and what the results say about consumer confidence in food safety, as well as their GRAS awareness
- The potential influence of U.S. Health Secretary Robert F. Kennedy Jr.’s (RFK Jr.’s) “Make America Healthy Again” (MAHA) movement on consumer perceptions of food ingredient safety in the U.S. food supply and the federal government’s responsibility for oversight.
Resources
2025 IFIC Food & Health Survey: A Focus On Food & Nutrition
IFIC Spotlight Survey: Americans’ Perceptions Of Food Recalls
IFIC Spotlight Survey: Americans’ Perceptions Of The U.S. FDA GRAS Program
Survey: Confidence in U.S. Food Safety Hits Record Low, Foodborne Pathogens Are Top Concern
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