Commissioned by the International Food Information Council (IFIC) and published at a time when FDA is considering a federally standardized FOP nutrition labeling scheme, the survey provides insight into what Americans are seeking from FOP nutrition labels.
However, ultra-processed foods were consistently more affordable and dominated total U.S. grocery sales. The report, commissioned by IFIC, suggests that dietary recommendations and discussions about UPFs must be grounded in real-world consumer behavior, rather than treating these products as easily avoidable, and consider nutritional value.
In this bonus episode of Food Safety Matters, we speak to Kris Sollid, RD of the International Food Information Council (IFIC) about IFIC’s recent consumer surveys measuring Americans' confidence in, and understanding of, the safety of the U.S. food supply, as well as how “MAHA” may be influencing consumer perceptions.
A series of U.S. consumer surveys from the International Food Information Council (IFIC) show that consumer confidence in U.S. food safety has hit an all-time low, and explore consumer perceptions of food recalls and FDA’s Generally Recognized as Safe (GRAS) rule.
According to the 2025 International Food Information Council (IFIC) Food and Health Survey, consumer confidence in U.S. food safety has hit an all-time low in the 13 years since the survey began gauging the metric. Foodborne bacteria are the number one ranked concern in 2025, and attention to food additives and ingredients is rising.
