BIZTRACKS
Trace Register Launches ORIGIN and Unveils New Brand Identity
Image provided by Trace Register
Trace Register announces the launch of ORIGIN by trace register™, its next-generation platform built to simplify compliance, enhance supply chain performance, and deliver potential ROI to seafood businesses around the world. The company also revealed a refreshed brand identity and website to reflect its forward-looking vision.
Designed for seafood companies of all sizes, ORIGIN builds on the robust foundation of Trace Register’s TR5 GDST-capable platform while offering a modern, intuitive interface and expanded capabilities. ORIGIN will be available in nine languages and includes 1:1 global customer service. Users achieve an average 80 percent reduction in manual data entry, and ORIGIN enables them to access reliable traceability data across complex supply chains, unlocking the potential for a return on investment of 10 times or greater.
The launch is part of a larger evolution for the company, which includes a refreshed brand identity and a newly redesigned website showcasing client benefits, success stories, and innovation partnerships.
ORIGIN will roll out in phases throughout 2025. It offers users tools for document management, achieving interoperability, and fulfilling requirements, backed by Trace Register’s global customer success team.
For more information, visit the new website at www.traceregister.com.
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