Name: New U.S. Additive Bans: How to Prepare and Protect Your Brand
Start: 2025-11-20T11:00:00-05:00
End: 2026-11-20T00:00:00-05:00

New U.S. Additive Bans: How to Prepare and Protect Your Brand

11/20/25 11:00 am to 11/20/26 EST

Contact: Vania Halabou

The pace of U.S. state-level regulation on food additives is accelerating, with 35 states so far with either proposed legislation or passed laws—such as California's landmark additives ban, effective 2027. Food and beverage manufacturers that wait to comply will face the risk of product reformulations, shipment rejections, and brand backlash. You must act now to mitigate compliance and sourcing risks.

Our webinar will explore the evolving U.S. additives landscape and what global brands need to do today to stay compliant, competitive, and agile.

Attendees will learn:

The latest updates on state and federal additives bans, GRAS re-evaluations, and state-level legislation
The impact of ingredient restrictions on product development, sourcing, labeling, and market access
Trends in consumer advocacy, enforcement signals, and federal vs. state divergence
Three actions you can take today to stay ahead of regulatory change

Speaker:

Kevin C. Kenny, J.D., LL.M., Senior Advisor, FoodChain ID. Kevin C. Kenny is a regulatory attorney with nearly 30 years of experience in the food and consumer products industries. He co-founded Decernis LLC in 2003, which was acquired by FoodChain ID in 2019. Kevin served on FoodChain ID's Executive Leadership Team from 2020 until his retirement in 2024 and today continues to consult part-time as Senior Advisor. Kevin specializes in global food contact and food additives regulations and has worked extensively on harmonization and improved info-sharing in the food and food packaging supply chains. He has trained governmental agencies in Africa and Southeast Asia on implementing Codex and national food additives, labeling, and contact requirements. Most recently, he has been assisting clients to adapt to escalating global packaging compliance and sustainability requirements and speaking on global compliance and U.S. federal vs. state challenges. Kevin also founded Invenimus LLC in 2024, which offers in-person and online global courses on all aspects of food safety and regulatory compliance.

Moderator: Adrienne Blume, M.A., Editorial Director, Food Safety Magazine

Sponsored by: