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BIZTRACKS

GS1 US Survey Reveals Factors That Contribute to High Supply Chain Confidence, Visibility

By Food Safety Magazine Editorial Team
businessman in warehouse holding tablet with digitalized icons hovering around it representing different aspects of supply chain

Image credit: Freepik

April 22, 2025

The results of a survey published by GS1 US reveal that most supply chain professionals are highly confident (64 percent) or moderately confident (35 percent) in their ability to manage disruptions. However, confidence does not always equate to effective supply chain management, with nearly half (43 percent) reporting that they struggle to maintain supply chain visibility. The study, titled “Powering Supply Chain Confidence: The Role of Data and Standardization,” examines critical areas for driving supply chain confidence, resilience and effectiveness.

The survey supports that supply chain confidence is closely tied to key operational capabilities that strengthen supply chain management. Those companies with “high confidence” in their supply chains report having:

  • Centralized systems to manage disruption in real time (56 percent), which is further improved when they trust the accuracy and consistency of data in centralized systems (68 percent)
  • Full supply chain automation (72 percent), which gives them the ability to manage supply chain agility very well (61 percent)
  • The ability to handle consumer demand fluctuations very well (51 percent)
  • GS1 Standards use, which makes them very confident in their ability to respond to supply chain disruption (77 percent).

The survey also showcases that companies that implement real-time tracking technologies are 68 percent more likely to report improved visibility and better inventory control. Additionally, while 99 percent of all companies consider sustainability to be important, only half have taken steps to implement sustainability practices within their supply chains. Those advancing sustainability initiatives are prioritizing:

  • Waste management and recycling programs (52 percent)
  • Sustainable packaging (48 percent)
  • Certifications and impact accounting (48 percent)
  • Sustainable sourcing of materials (45 percent)

The study, conducted by Redpoint exclusively for GS1 US, is based on a national survey of more than 500 supply chain professionals ranging from directors to C-level executives in the retail grocery, foodservice, healthcare, apparel and general merchandise industries.

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KEYWORDS: GS1 US supply chain management supply chain visibility survey

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The Food Safety Magazine editorial team comprises Bailee Henderson, Director of Content Strategy and news editor ✉, and Adrienne Blume, M.A., Director of Editorial and Industry Engagement.

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  • GS1 US

    GS1 US® helps companies power their supply chains to deliver safe, consistent, authentic, and trusted experiences. Best known as the recognized source for UPC barcodes, GS1 is a not-for-profit, global data standards organization that creates the common language that helps companies and their trading partners identify, capture, and share trusted data that links their physical and digital supply chains. Millions of businesses around the world power commerce with GS1 Standards.
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