Kezzler, a cloud-based traceability platform, was selected by RunHui Agricultural Comprehensive Development Co. Ltd (RunHui) to provide a traceability and authentication solution to The National Modern Agricultural Industrial Park in Hanting District, Weifang, Shandon Provence China. Kezzler’s serialization technology is initially being utilized for the production of the renowned Weixian radish, which is specific to the region. With full traceability across the entire supply chain, RunHui is able to ensure food safety and quality for their consumers.

The project involves the application of unique, secure, and traceable QR codes to every pack of radishes. In addition, there is a four-digit hidden pin code for authentication.  

Kezzler’s state of the art traceability platform is integrated with the industrial park’s existing big data platform provided by Beijing Aokemei Tech & Service Ltd. Upstream information such as batch, picking dates and inspection can be associated with the unique codes, allowing all data to be stored in one central platform for full traceability. 

The solution is integrated with China’s popular WeChat platform allowing consumers to scan the product directly from within the app on their phone. By entering the four-digit pin code, consumers can receive instant verification that the product is genuine and experience the farm-to-fork journey of the exact product in hand.

In 2020, the serialization will be extended to cover Hanting watermelons. 

Kezzler |