Recall/Crisis Management

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When the U.S. Food and Drug Administration’s Coordinated Outbreak Response and Evaluation Network began operating in August 2011, it was structured to respond to foodborne illness outbreaks in three interdependent phases.

Why is traceability suddenly so important? It depends on who you talk to—public health, business, supply chain, consumers—all are key stakeholders in food traceability.

Think the threat of Ebola is over? Think again. The effects on the food industry is far reaching.  

No word strikes more fear in the hearts of individuals in the food industry than “recall.” Advance planning for recalls can save lives and can make the difference in the survival of your company.  

The food product industry faces an escalating barrage of lawsuits—both for alleged mislabeling and for safety violations.  

Food allergies are a public health concern that must be addressed from the farm to table.

Tracebacks are painstaking efforts that require investigators to be both detectives and scientists.

Traceability is designed to help food companies manage relationships, safeguard their food supply chains and protect their brands. But any supply relationship is fraught with risk. The answer? Transparency.

What is broken in the chain that allows a suspected foodborne illness event to be neglected and become an epidemic? Restaurant patrons should be encouraged to report suspected cases of foodborne illness in a timely fashion.

What precisely should be reported in order to make the Reportable Food Registry effective in protecting consumers? The U.S. Food and Drug Administration wants your input. To that end, it has extended until August 18, 2014, the period for submitting comments on the proposed rulemaking.