Since its establishment in April 2000, the UK Food Standards Agency has managed more than 12,000 food safety incidents of varying scale and complexity.
Whether large- or small-scale, food product recalls tend to leave their mark on the industry and often alter practices for the better. In order to react quickly and responsibly to a voluntary or involuntary recall, all companies must be adequately prepared.
With food safety-related recalls becoming more commonplace, it is essential for incident response teams to understand and implement effective and transparent processes.
Many food companies believe that, because of their position in the food supply chain, they are insulated from liability in the case of food-related illnesses. Read about cases that show otherwise and learn how to protect your brand.
Effective, responsible communication is key to maintaining trust in the food system and a challenge for communicating prior to, during and after a recall.