Recall/Crisis Management

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Every restaurant owner wants to avoid foodborne illness incidents and accusations, since a single lawsuit stemming from a food poisoning incident can have serious consequences for the restaurant's business, including poor brand image, high legal costs, and reduced customer loyalty. This article examines how restaurant operators can handle food poisoning accusations from customers.

During foodborne illness outbreak investigations, public health and regulatory authorities collect three types of data to determine a common food consumed by ill people: epidemiologic, traceback, and laboratory. State and local partners work with FDA to conduct traceback investigations and examine the food supply chain to determine the origin of the foods identified by the epidemiologic investigations. This article looks at the benefits of using incident command system (ICS) principles during emergency response coordination activities for foodborne illness outbreaks, with input from members of the FDA's CORE Network.

In this episode of Food Safety Matters, we talk with Kimberly (Kim) Livsey about the interworking of the U.S. Food and Drug Administration’s (FDA’s) investigations of and responses to food safety incidents and foodborne illness outbreaks through the Incident Command System and Incident Management Teams (IMTs). Kim is a Senior Emergency Response Coordinator in FDA's Office of Regulatory Affairs' Office of Human and Animal Food Operations who has led a number of IMTs, including for a recent, high-profile foodborne illness outbreak.

In July 2022, FDA unveiled an enhanced Enforcement Report Subscription Service for recalls that allows users, including industry and consumers, the option to receive notifications of new and updated recalls of FDA-regulated products posted to the application using custom keywords.

In this episode of Food Safety Matters, we talk with Michael (Mike) R. Taylor about the regulatory changes that have occurred since the Jack in the Box E. coli outbreak of 1992–1993. He served as Administrator of UDSA’s Food Safety and Inspection Service (FSIS) during a time of great transformation within the agency, and is currently a board member for Stop Foodborne Illness. Mike talks about how his previous work at FDA informed his work at USDA; what it was like to negotiate with industry on new Salmonella and E. coli standards, as well as HACCP regulations; the evolution of food safety culture and the concept of taking accountability for prevention; and the personal impact of the stories of foodborne illness outbreak victims.

The U.S. Food and Drug Administration (FDA) has concluded its internal review of the agency’s response to the U.S. infant formula supply crisis, which details key findings and recommendations that will allow the agency to respond more quickly during food safety emergencies.

In this episode of Food Safety Matters, we speak with prominent foodborne illness attorney Bill Marler about the deadly 1993 E. coli outbreak in ground beef served by Jack in the Box restaurants along the U.S. West Coast. Marler defended Brianne Kiner, the most seriously injured survivor of the outbreak, as well as hundreds of other victims in a class-action lawsuit. The story of this outbreak—which led to regulatory changes by USDA to declare E. coli an illegal adulterant in ground beef—and its ensuing legal and industry battles, is told in the book Poisoned by author Jeff Benedict. As the central figure in Benedict's book, Marler tells his story of the 1993 outbreak, as well as his outlook on the future of food safety legislation in the U.S.

Researchers from the USDA’s Economic Research Service and CDC developed a model that can be used to assess the value of state and federal foodborne illness outbreak investigations and subsequent recalls. The researchers demonstrated the replicability of the model using a 2018 Salmonella outbreak as a case study.

Food companies are struggling with recall execution and communication, stemming from a patchwork of regulations. Three key issues confront industry due to this fragmentation of the recall system. The path to more effective recalls, in simple terms, is to standardize and streamline the existing system and utilize modern technology to circulate pertinent information.

Even with the right prep work, operations with the best sanitation, pest control, preventive maintenance, manufacturing practices, and food defense can experience a recall. This article establishes the background on recalls in the U.S. and offers a look at the behind-the-scenes activity of a food safety recall, including best practices, necessary steps, and tips for communication. It also explores an often-misunderstood resource that can minimize the negative impact and expense of a recall—your recall insurance policy.