Cathy Burns, Produce Marketing Association (PMA), and Tom Stenzel, United Fresh, soon to be co-CEOs, have named seven current association staff leaders as the senior management team for the new combined association, which will launch January 1, 2022.
Dr. Yvonne Bull, currently chief financial officer at PMA, will continue in that role, leading finance, human resources, and IT functions.
Doug Bohr, currently executive director of the Center for Growing Talent at PMA, will serve as chief education and programs officer. Doug will lead all education and business development programs, including in-person conferences and events, and online training. Doug will also continue to provide leadership for the talent-focused non-profit arm.
Robert Guenther, currently senior vice president of public policy at United Fresh, will serve as chief public policy officer. In addition, the new association will invest in two new positions within Guenther's team to increase the association’s commitment to U.S. government relations and grassroots advocacy.
Dr. Jennifer McEntire, currently senior vice president of food safety & technology at United Fresh, will serve as chief food safety & regulatory affairs officer. McEntire will lead all food safety programs and interaction with regulatory officials globally. In addition, a new position will be created to expand the new association’s depth in microbiology.
Lauren Scott, currently chief strategy and membership officer at PMA, will serve as chief strategy officer, leading global research and insights, marketing, public relations, and communications, and demand creation activities, including the consumer facing not-for-profit foundation.
Dr. Max Teplitski, currently chief science officer at PMA, will retain the same title, leading basic science, technology, sustainability and supply chain standards and traceability. In addition, the new association will invest in a new position devoted to enhancing the association’s depth in sustainability.
Miriam Wolk, currently vice president of member services at United Fresh, will serve as chief marketing officer, leading all aspects of membership recruitment, retention, engagement, and volunteer engagement globally.