Food Safety
search
cart
facebook twitter linkedin
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Safety
  • NEWS
    • Latest News
    • White Papers
  • PRODUCTS
  • TOPICS
    • Contamination Control
    • Food Types
    • Management
    • Process Control
    • Regulatory
    • Sanitation
    • Supply Chain
    • Testing and Analysis
  • PODCAST
  • EXCLUSIVES
    • Food Safety Five Newsreel
    • eBooks
    • FSM Distinguished Service Award
    • Interactive Product Spotlights
    • Videos
  • BUYER'S GUIDE
  • MORE
    • ENEWSLETTER >
      • Archive Issues
      • Subscribe to eNews
    • Store
    • Sponsor Insights
  • WEBINARS
  • FOOD SAFETY SUMMIT
  • EMAG
    • eMagazine
    • Archive Issues
    • Editorial Advisory Board
    • Contact
    • Advertise
  • SIGN UP!

New Global Trade Associated Created by PMA and United Fresh

fruit
April 1, 2021

A new global trade association has been created by the boards of directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh), whom reached an Agreement in Principle to combine their resources and expertise. The new trade association will enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.

The new association will be launched on January 1, 2022. Until then, the two associations will continue to operate as independent organizations.

Recently, PMA CEO Cathy Burns and United Fresh CEO Tom Stenzel worked with a group of board leaders from each association to develop strategic commitments for the new association, which will serve as the core of the Agreement in Principle.

The commitments include:

  • Commitment to serve all sectors of the global fresh produce and floral supply chains, growing its global membership and participation.
  • Commitment to government advocacy and leadership to build and maintain a positive business climate in the United States and the North American market so critical to its members’ success.
  • Commitment to global engagement with international bodies and allied organizations to promote free and fair trade, international harmonization of standards, and worldwide growth in consumption.
  • Commitment to providing expertise and business solutions in food safety, new technology, supply chain management, sustainability, leadership and talent development, business operations, marketing and more.
  • Commitment to bringing all sectors of its diverse supply chain together to better understand its interconnections and support efficiency and profitability throughout the chain.
  • Commitment to enhance business-to-business sales and marketing connections across the produce and floral supply chains.
  • Commitment to demand creation to inspire consumers to embrace produce and floral products as essential parts of their lives, while increasing profitable sales of members’ products.

Burns and Stenzel will be co-CEOs of the new association throughout 2022. After that point, Burns will be the sole CEO.

The volunteer leadership, governance and membership structure, and 2022 business plan for the new association will most likely be in place and shared with the membership in Fall 2021.

For more information about the transition process, click here for United Fresh's Frequently Asked Questions (FAQ) page, and here for PMA's FAQ page.

KEYWORDS: Produce Marketing Association United Fresh Produce Association

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • people holding baby chicks

    Serovar Differences Matter: Utility of Deep Serotyping in Broiler Production and Processing

    This article discusses the significance of Salmonella in...
    Meat/Poultry
    By: Nikki Shariat Ph.D.
  • woman washing hands

    Building a Culture of Hygiene in the Food Processing Plant

    Everyone entering a food processing facility needs to...
    Personal Hygiene/Handwashing
    By: Richard F. Stier, M.S.
  • graphical representation of earth over dirt

    Climate Change and Emerging Risks to Food Safety: Building Climate Resilience

    This article examines the multifaceted threats to food...
    Best Practices
    By: Maria Cristina Tirado Ph.D., D.V.M. and Shamini Albert Raj M.A.
Manage My Account
  • eMagazine Subscription
  • Subscribe to eNewsletter
  • Manage My Preferences
  • Website Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food Safety Magazine audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Food Safety Magazine or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • mold
    Sponsored byIFC

    Tackling Mold Remediation in Food Processing Plants

  • a worker in a food processing plant
    Sponsored byLPS® DETEX®

    How a Beverage Facility Improved Food Safety and Compliance with Detectable Packaging Solutions

  • Two men standing in a produce storage facility having a discussion.
    Sponsored byOrkin Commercial

    Staying Compliant With FSMA

Popular Stories

sunflower oil

Louisiana Passes ‘MAHA’ Bill Targeting More Than 40 Ingredients, Including Seed Oils, Dyes, Sweeteners

smoked salmon in oil

Study Shows Food Type Significantly Affects Listeria’s Ability to Survive Digestion, Cause Sickness

Justin Ransom and Denise Eblen

USDA-FSIS Announces Dr. Justin Ransom as New Administrator

Events

July 15, 2025

Hygienic Design Risk Management: Industry Challenges and Global Insights

Live: July 15, 2025 at 11:00 am EDT: From this webinar, attendees will learn the importance of hygienic design to ensure food safety and sanitation effectiveness.

July 22, 2025

Beyond the Binder: Digital Management of Food Safety

Live: July 22, 2025 at 3:00 pm EDT: During this webinar, attendees will learn best practices for the use of digital food safety management systems across industry and regulatory agencies.

August 7, 2025

Achieve Active Managerial Control of Major Risk Factors Using a Food Safety Management System

Live: August 7, 2025 at 2:00 pm EDT: From this webinar, attendees will learn about changes to the FDA Food Code, which now includes a requirement for FSMS. 

View All

Products

Global Food Safety Microbial Interventions and Molecular Advancements

Global Food Safety Microbial Interventions and Molecular Advancements

See More Products
Environmental Monitoring Excellence eBook

Related Articles

  • produce generic image

    United Fresh, PMA Announce Senior Management Team for New Association

    See More
  • FMI, United Fresh Agree to Co-locate 2014-2016 Trade Shows

    See More
  • United Fresh Starts the New Year with New Logo, Website

    See More

Related Products

See More Products
  • 1119053595.jpg

    Food Safety for the 21st Century: Managing HACCP and Food Safety throughout the Global Supply Chain, 2E

  • global food.jpg

    Global Food Safety Microbial Interventions and Molecular Advancements

  • 0813808774.jpg

    Improving Import Food Safety

See More Products

Related Directories

  • Magnattack Global

    Specialists with over 50 years of experience in foreign metal fragment control and magnetic separation solutions for the food and pharmaceutical industries worldwide. Magnattack offer powerful magnetic separation solutions and magnet validation services.
  • National Environmental Health Association (NEHA)

    We support over 7,000 environmental health professionals globally, offering top-tier credentialing, educational materials, and events. Our FSMA courses include PCQI, FSVP, and IAVA. We employ experts to ensure the highest standards in practice and testing, fostering career growth and networking through our community and peer-reviewed journal. https://www.neha.org/FSPCA-PCQI-training.
  • New Era Partners

    New Era Partners enables you to cut through the complexity of the FDA’s Food Traceability Rule and understand the operational impact so you can focus on compliance. Who better to help you navigate the rule than former FDA traceability expert Andy Kennedy and compliance expert Matt Regusci? We guide you in finding a path to compliance that best suits your operations.
×

Never miss the latest news and trends driving the food safety industry

eNewsletter | Website | eMagazine

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing