New Global Trade Associated Created by PMA and United Fresh
A new global trade association has been created by the boards of directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh), whom reached an Agreement in Principle to combine their resources and expertise. The new trade association will enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.
The new association will be launched on January 1, 2022. Until then, the two associations will continue to operate as independent organizations.