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RegulatoryFood Safety MattersUSDA

Brashears and Rottenberg: Consumer Education as a Food Safety Essential

By Food Safety Magazine Editorial Team
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September 29, 2026

Mindy Brashears

Mindy Brashears, Ph.D. is the U.S. Department of Agriculture's (USDA's) Under Secretary for Food Safety. She previously served as Under Secretary for Food Safety from 2020–2021, and Deputy Under Secretary in 2019. Dr. Brashears returns to USDA from Texas Tech University, where she was a Paul Whitfield Horn Distinguished Professor of Food Safety and Public Health, the Roth and Letch Family Endowed Chair for Food Safety, and the Director of the International Center for Food Industry Excellence.

Dr. Brashears' research program has advanced food safety in meat and poultry production, with a focus on public health. Her work evaluated interventions in pre- and post-harvest environments and antimicrobial drug resistance in animal feeding systems. She has led international research teams across the globe to enhance food safety, security, and sustainable agriculture systems. Her research has resulted in more than 20 patents and patents pending for innovations in food safety.

Beyond academia, Dr. Brashears has held leadership roles on boards and advisory committees, including the American Meat Science Association, the Development Council, the International Stockman's Educational Foundation, and the Protein Pact. She was a founding member of the SAFE Think Tank and has chaired the National Alliance for Food Safety and Security and the USDA's multi-state research group. Her contributions have earned national and international recognition, including induction into the Meat Industry Hall of Fame, Fellow status in the American Meat Science Association (AMSA) and the National Academy of Inventors, and numerous awards from leading associations. 

Carmen Rottenberg

Carmen Rottenberg is a leader in food safety and agriculture policy, serving as Managing Director of Groundswell Strategy and a Board Member for the Partnership for Food Safety Education. Prior to launching Groundswell Strategy, Carmen served as Administrator of USDA's Food Safety and Inspection Service. Over her 13 years with USDA, Carmen held several leadership roles and was credited with spearheading key agency initiatives including modernizing food safety inspection systems and establishing and updating pathogen performance standards. Carmen has extensive experience achieving collaboration across federal, state, and municipal agencies including with the Food and Drug Administration (FDA), the Occupational Safety and Health Administration (OSHA), with state departments of agriculture and across USDA's 29 agencies and offices.

Carmen began her federal career in the Federal Trade Commission's Office of General Counsel and has experience working in both the public and private sectors. She holds a B.A. degree in Political Science and Philosophy from Hope College and a J.D. from American University's Washington College of Law.

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In this episode of Food Safety Matters, we speak with Dr. Brashears and Carmen [4:02] about:

  • Why consumer food safety education remains essential to foodborne illness prevention alongside safeguards throughout food production, processing, inspection, and regulation
  • How USDA approaches its role in educating consumers about safe food handling and what effective consumer food safety education looks like
  • Where consumers fit within the shared responsibility for food safety across the farm-to-fork continuum
  • The respective roles of government, industry, and nonprofit organizations in supporting consumers and advancing food safety education
  • Key challenges in translating established, science-based food safety recommendations, including "Clean, Separate, Cook, and Chill," into consistent consumer behaviors
  • How social media, influencers, news outlets, government agencies, and other information sources are affecting consumer trust and food safety messaging
  • Opportunities to make consumer food safety education more effective and accessible through partnerships, communication strategies, educational resources, and targeted outreach
  • Which safe food handling behaviors deserve greater consumer attention, and how food safety professionals can reinforce those messages beyond National Food Safety Education Month.

 

Resources

Partnership for Food Safety Education

2026 IFIC Food and Health Survey: A Focus On Food and Ingredient Safety

 

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The Food Safety Magazine editorial team comprises Bailee Henderson, Director of Content Strategy and news editor ✉, and Adrienne Blume, M.A., Director of Editorial and Industry Engagement.

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