BIZTRACKS
Fresh Produce Collective of Regional Companies Launches Under TruSource Name
TruSource, a fresh produce collective bringing together regional operating companies, has officially launched.
Founded in early 2025, TruSource currently includes Freshway Foods, Forestwood, and Nickey Gregory, representing more than 100 combined years of fresh produce experience serving over 4,000 customers with an expanding distribution network that reaches 26 states east of the Mississippi River. Through TruSource, each operating company retains its name, people, customer relationships, and local presence while gaining access to shared resources, broader sourcing strength, operational support, and additional capabilities to serve customers across a growing national footprint.
TruSource was created for a fresh produce marketplace that increasingly requires local agility, broader sourcing strength, and more resilient supply chain capabilities. It is designed to strengthen regional operating companies without replacing the local relationships, leadership, and service models that customers know and trust.
Customers will continue working with the local teams and operating company brands they know, while operating companies gain shared support to strengthen sourcing, distribution, processing, value-added services, quality, technology, and commercial capabilities.
TruSource will continue to grow through a selection process focused on operating companies with strong leadership, customer-first service cultures, and the ability to contribute meaningfully to the collective.
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