The new International Fresh Produce Association (IFPA), the global trade association representing the fresh produce and floral supply chains, has launched in January 2022. IFPA is the largest industry association representing the interests, individuals, and organizations of all sizes and specialties across the global supply chain.
The association is also positioned to serve as a resource and partner for the media, policymakers, and change leaders who are invested in the solutions the industry has the power to provide.
IFPA is a new association formed under the leadership of the two previous leading fresh produce and floral associations, United Fresh Produce Association and Produce Marketing Association. However, the new organization is not simply a combination of these two organizations, but rather a new entity with a cohesive focus.
IFPA will serve to advocate nationally and globally for the fresh supply chains through government advocacy and leadership, especially in the North American market. The association will also continue to grow connections within the industry, and between the industry and the world, for the better outcomes of both. It will also guide the industry and partners with unmatched expertise both on the IFPA team and through volunteer leaders.
The association will be led by Co-CEOs Cathy Burns and Tom Stenzel, along with a team of experts from food safety and technology to retail and engagement. Additionally, the association will be guided by the industry volunteer leaders on the board and the executive committee.
The IFPA Executive Committee is led by IFPA Chairman Bruce Taylor, CEO of Taylor Farms. Laura Himes, Divisional Merchandise Manager for Produce at Walmart, serves as Chair-elect and Patrick Vizzone, Head of Food, Beverage and Agribusiness at ANZ Banking, serves as Secretary-treasurer. Past chairs include United Fresh Chairman Danny Dumas, President of Courchesne Larose USA Inc., and PMA Chairman Dwight Ferguson, President and CEO of the California Agricultural Leadership Foundation. Martha Hilton, Vice President, Produce and Floral Merchandising at Wegmans Food Markets, serves as the first IFPA Foundation Chair.