Since the publication of the GFSI position paper and the inclusion of food safety culture in the Codex Alimentarius Food Hygiene Guidelines, food safety culture improvement has become an important risk management tactic. Stakeholders across the global supply chain depend on it to improve food safety performance and their organizations and businesses. Much knowledge has been made available to aid organizations and support methods to assess food safety culture, although there is still room for improvement on how to make lasting behavior changes. Technologies that allow for continuous data collection and sciences like behavioral economics—known as "nudging"—can help organizations achieve better engagement from their frontline team members.
From the perspectives of both the food businesses and the research team, this webinar will share how nudging improves organizational culture in small (10–49 employees) and large (over 250 employees) companies, the effectiveness and efficacy of this approach, and how machine learning tools can be used to pinpoint actions that result in behavior nudging and, eventually, culture maturation. Panelists will share challenges and best practices, as well as showcase the food safety culture journey of two companies based on daily participation, weekly action, and monthly trend analysis that lead to food safety culture transformation.
From this webinar, you will learn:
- How a continuous culture feedback system can create different information for culture improvements as compared to periodic data
- How to recognize nudging as a tool for changing culture and improving food safety
- How to apply data-driven nudges in your business to improve culture and food safety
Moderator: Adrienne Blume, Editorial Director, Food Safety Magazine