Recall/Crisis Management

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With food safety-related recalls becoming more commonplace, it is essential for incident response teams to understand and implement effective and transparent processes.

Recalls often occur at a rapid pace, requiring manufacturers to quickly decipher, analyze and act upon an evolving fact pattern.

Many food companies believe that, because of their position in the food supply chain, they are insulated from liability in the case of food-related illnesses. Read about cases that show otherwise and learn how to protect your brand.

Testing crisis management plans by running regular simulations can sharpen responses and expose gaps in a food safety management system.

To build consumer trust, the food system must communicate ethically to build the trust that protects its freedom to operate.

Effective, responsible communication is key to maintaining trust in the food system and a challenge for communicating prior to, during and after a recall.  

Monitoring and maintaining the integrity of the food supply is a tough job; government agencies and food safety systems do it admirably under some very challenging circumstances.

Most recorded foodborne outbreaks are caused by raw and unprocessed or minimally processed foods.

The purpose of a food recall simulation is to determine whether your crisis plan works.  

If the claimant is indeed sick due to food poisoning, then action needs to begin immediately to deduce the cause of the illness.