Silliker, Inc. is rebranding to Mérieux NutriSciences as part of a global brand transition that will be completed in 2015. Mérieux NutriSciences is a subsidiary of Institut Mérieux, an international group with over 13,000 employees dedicated to offering new solutions to public health challenges worldwide.
The rebranding process has begun with the launch of the Mérieux NutriSciences website and myMXNS, the company's online testing results portal. In the coming months, the Mérieux NutriSciences logo will appear in communication campaigns that will integrate a new slogan ("Because You Care About Consumers' Health"), imagery and icon (Food Safety & Quality). Laboratory signage, vehicles and employee apparel are currently being transitioned to the MXNS logo.
"Silliker has been part of Institut Mérieux since the nineties and we were incorporated as Mérieux NutriSciences in 2011; for many of our customers our brand transition is not breaking news," says Silliker NA President Jim Miller. "Under the leadership of President and Chief Executive Officer Philippe Sans, Mérieux NutriSciences has grown to over 75 locations in 18 countries, and we are excited to be part of this vibrant and expanding organization."
The Silliker name will continue to have a presence in the food industry, according to Miller.