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With no uniform definition of clean labelling across the industry, retailers are urged to strike a balance between providing detailed nutritional information and ensuring that labels remain clear and easy-to-understand.
April 11, 2018
The report, “The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers,” sponsored by Food Marking Institute (FMI), Arlington, Va., and Solutions for Retail Brands, Inc. (S4RB), Fort Worth, Texas, and written by Kieran Forsey, co-founder and CEO of S4RB, says the clean labelling phenomenon has become a “moving target” for retailers as consumer demand for transparency soars.
