With no uniform definition of clean labelling across the industry, retailers are urged to strike a balance between providing detailed nutritional information and ensuring that labels remain clear and easy-to-understand.
April 11, 2018
The report, “The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers,” sponsored by Food Marking Institute (FMI), Arlington, Va., and Solutions for Retail Brands, Inc. (S4RB), Fort Worth, Texas, and written by Kieran Forsey, co-founder and CEO of S4RB, says the clean labelling phenomenon has become a “moving target” for retailers as consumer demand for transparency soars.
The poll findings illustrate that the current range of variations of date labels such as “best by,” “use by,” “sell by,” and “use or freeze by” is problematic for consumers to decipher what each of these different labels mean.
July 25, 2017
A new poll shows that nearly 60% of Americans have had a discussion within their household about the meaning of date labels on their food.