John G. Keogh, M.B.A., M.Sc. is Professor of Practice at the McGill Centre for the Convergence of Health and Economics. He is a strategist, researcher, and adviser focused on the digital transformation of supply ecosystems, with an emphasis on traceability, data standards, and evidence-based verification. His work connects emerging technologies, industry standards, and analytical science to strengthen supply chain resilience and reduce exposure to fraud, non-compliance, and supplier opportunism. He has co-authored more than 50 scientific papers and book chapters on emerging supply chain technologies.
This article examines and unpacks the evolving demands for traceability across various dimensions, such as supply chain visibility, transparency, trust, and sustainability. It investigates the growing importance of services related to the traceability of food production, harvesting, processing, and distribution, as well as verifiable credentials for product and process claims.
