Today marks the official launch of the Consumer Brands Association (CBA), the newest incarnation of what was previously very well-known as the Grocery Manufacturers Association—an organization that started over 100 years ago.

The launch marks a new era for the consumer packaged goods industry and the consumers it serves. CBA considers itself “a relentless advocate for product affordability, access, and innovation; eliminating consumer confusion; and, solving large, vexing problems in the marketplace.”

“The Consumer Brands Association is an entirely new organization with a focused, compelling agenda that establishes the industry as a champion of the billions of consumers it serves daily,” says Geoff Freeman, president and CEO, Consumer Brands Association. “We are on the path to providing the CPG industry with a platform and results, unlike anything it has previously experienced.”

According to CBA’s first Industry View 2020 survey, consumer brand companies are faced with increasingly changing consumer expectations, along with what they call an “inconsistent regulatory environment created by state-by-state policies... ” In fact, industry executives cited “complying with patchwork state regulations” as the number one issue impacting their business in 2020.

Additional concerns, including transportation costs and prioritizing and investing in sustainability efforts, round out CBA’s agenda at the outset. 

CBA can now be found online at

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