Today marks the official launch of the Consumer Brands Association (CBA), the newest incarnation of what was previously very well-known as the Grocery Manufacturers Association—an organization that started over 100 years ago.
The launch marks a new era for the consumer packaged goods industry and the consumers it serves. CBA considers itself “a relentless advocate for product affordability, access, and innovation; eliminating consumer confusion; and, solving large, vexing problems in the marketplace.”