Petfood Forum, which will be taking place in Kansas City, MO, in April 2017, has launched a new registration platform and website.

The new mobile-friendly site will provide visitors with a more user-friendly experience. The structure of the revamped Petfood Forum website allows users to easily access the latest information on all Petfood Forum workshops, conferences and exhibitions, with each event having its own dedicated section.

Petfood Forum 2017 is seeking to improve the attendee experience online and offline as well, with a move to host this year’s exhibit hall in closer proximity to the educational sessions at the event. Due to the sellout status of the 2016 exhibition, the decision was made to expand the exhibit hall floor to accommodate projected growth. This expanded space is already proving to be a necessity, as over 53 percent of booth spaces have sold within the two weeks that registration has been open. With over 120 companies already committed to having a presence on the hall floor, attendees can expect to engage with the global pet food industry’s top ingredient suppliers, packaging, technology and equipment professionals.

Pet food industry subject-matter experts will not only be interacting with attendees through the exhibition, but during educational sessions, as well. Speaker abstracts are currently being accepted and reviewed, and are expected to be finalized in the coming months.

Early Bird registration is available now and provides attendees with the opportunity to save up to $300. For further details and the most up-to-date information on Petfood Forum 2017, please visit