Although novel data streams like crowdsourced reports and social media posts may allow for rapid identification of foodborne illness events, they can also amplify false signals and lead to inaccurate self-reporting among consumers, as demonstrated in a recent survey.
Social media platforms like Instagram and TikTok have positively affected the food safety landscape by raising awareness of best practices and helping to identify outbreaks, but at the same time, social media has also served as a vehicle for food safety misinformation.
Following the success of the last two years, the European Food Safety Authority (EFSA) and its partners in EU Member States are launching the third edition of the #EUChooseSafeFood campaign on social media.
