On March 9, 2024, the state of West Virginia’s House of Delegates passed a bill known as the Truth in Food Labeling Act(House Bill 5349), restricting the language that can be used on the labels of cell-based meats, plant-based protein, and other “analogue products,” with a vote of 86 to 11. The bill, which goes into effect 90 days from its passage, is awaiting the signature of Governor Jim Justice.
The bill amends the Code of West Virginia to redefine “misbranded” food labeling, expanding the scope of misbranding to include: