The French government has issued a decree that would ban the use of “meaty” descriptor terms for plant-based meat alternative products produced in the country, with the aim of tackling misleading food labels.
Specifically, the decree states that it shall be prohibited to use, for the purpose of describing, marketing or promoting a processed product containing plant proteins, the following: 1) a legal name for which no addition of plant protein is provided for by the rules defining the composition of the foodstuff concerned, 2) a name referring to the names of animal species or groups of species or to animal morphology or anatomy, or 3) a name containing the following terms: