In September 2020, Caribé Juice, maker of cold-pressed, HPP'd Caribbean fruit and veggies sourced, announced its acquisition of WTRMLN WTR, maker of cold-pressed, HPP'd watermelon juice sourced from "Ugly Fruit," typically discarded by the food industry.
WTRMLN WTR and Caribé Juice have been running parallel paths in the cold-pressed, HPP’d juice world since 2013 and are aligned in the drive to provide clean healthy beverages to people who would not otherwise have access.
Both WTRMLN WTR and Caribé Juice abide by a credo where social responsibility leads and they both have a mission to give back.
WTRMLN WTR was founded in 2013 on a mission to do good, upcycle wasted watermelons, and educate about the importance of clean food. This mission is the heart of what recruited superstars like Beyonce Knowles Carter, Chris Paul, Kevin Durant, Michael Strahan, Tony Robbins and more to the company investor roster. Solis and the Caribé Juice team are committed to maintaining this meaningful commitment.
HPP juices’ fast growth:
- HPP as a category is slated to double by 2022 *Data from Markets & Markets Research
- According to a survey by Universal Pure, a HPP service provider, 78 percent of food retailers say their consumers want fresh product options and 48 percent said they’re expanding their fresh, refrigerated section.
- Now, consumers are more health-savvy and are demanding better-for-you foods that are fresh, delicious, safe and preservative-free; HPP delivers exactly that.” - Lisa Wessels, CMO, JBTAvure