William Weichelt is in the newly created position of director, Food Safety & Industry Relations, for the National Restaurant Association (NRA) and has over 20 years of experience in the foodservice and food manufacturing sectors. 

The NRA is the largest foodservice trade association in the world by membership—supporting over 500,000 restaurant businesses. They represent and advocate for foodservice industry interests—with a focus on financial and regulatory obstacles. They also provide tools and systems that help members of all sizes get significantly better operating results as well as networking, education and research resources.

Specific to food safety their ServSafe Program provides comprehensive educational materials to the restaurant industry through face-to-face and online instruction. More than 5 million foodservice professionals have been certified through the ServSafe Food Protection Manager Certification Examination.

In this episode of Food Safety Matters, we speak to William Weichelt about:

• Challenges the NRA faces with the start of their new Food Safety Industry Relations department
• NRA’s current top priorities to help the industry going forward
• Using food safety best practices that have been applied in manufacturing to create new best practices in foodservice and hospitality
• Working with an industry that runs the gamut—from large operators with their own systems in place to independent operators who have no food science staff or expertise
• The challenge of figuring out what topics to educate the industry on in the short-term, based on need, from edible marijuana to implementing a food safety management system
• NRA's training and resources offered to smaller operators who do not have food safety staff
• Challenges related to keeping ServSafe relevant and always in line with the FDA Food Code
• Milestones that NRA has achieved as the organization's 100th-anniversary approaches
• The importance of having everyone in an organization from the top down involved in the implementation and maintenance of a food safety management system
• The new Food Safety Industry Relations department's future plans to help the industry in new areas: food fraud, food defense, traceability and figuring out how to apply these topics to the restaurant level, not just to manufacturers
• How changing trends, consumer demand and product innovations impact how the food industry operates and how it all affects the industry’s approach to food safety

Related Content and Resources
For National Food Safety Month, Restaurants Focus on Food Allergens
National Restaurant Association
ServSafe 

News Mentioned in This Episode 
The "Best .gif Ever," tweeted by the Safe Food Alliance
A Look Back at 2017 Food Recalls
Norovirus Sickens More than 100 at 2018 Winter Olympic Games
New USDA, FDA Joint Venture to Improve Food Safety Oversight and Inspection Process
Lactalis Official Statement Regarding Salmonella Tainted Baby Formula
List of Lactalis Recalled Products 
South Africa's Listeriosis Outbreak Death Toll Exceeds 100
Chicken Line Speed Changes
PCA's Remaining Appeals Denied
What's in Your Sushi?

Bob Ferguson's Food Safety Insights Articles:
Food Safety Insights: Testing and Sanitation for Allergen Control (February/March 2018) 
Food Safety Insights: Outsourcing: Pathogen Testing under the Microscope ( December 2017/January 2018)
Food Safety Insights: The New Face of Sanitation Programs: New Rules, New Challenges (October/November 2017)
Food Safety Insights: A Closer Look at Environmental Monitoring in the Processing Plant (August/September 2017)
Food Safety Insights: What Industry and FDA Are Thinking About FSMA Implementation (June/July 2017)
Food Safety Insights: The Drivers of Differences in Food Safety Testing Practices (April/May 2017)
Food Safety Insights: A Look at the Microbiology Testing Market (February/March 2017)

Adam Holt, BCE is a Board Certified Entomologist with decades of hands-on experience. He is the Founder and Principal Consultant at NameDatBug, a pest control consulting firm grounded in real-world success across every level of the pest control industry. Adam has held executive roles at several PCT Top 100 companies and brings unmatched industry expertise to every engagement. He holds a patent for an electronic rodent monitoring device, has worked in pest control software development, and has collaborated closely with manufacturers and distributors on both product design and market strategy.

Shannon Sked, Ph.D., BCE is an entomologist and the National Technical Director at Orkin. He received a B.S. degree from Rutgers University, an M.S. degree in Entomology from Penn State University, and a Ph.D. from Rutgers' Urban IPM Entomology lab. Dr. Sked's research focuses on distribution and temporal modeling of insect and rodent communities in order to design effective pest management programs. He began his career as a Navy Entomologist overseeing structural pests, specifically focusing on pests related to imports, exports, and within the logistics chain for Navy operations. He had the unique opportunity to practice applied entomology and invasive species management in the Middle East, North Africa, the Caribbean, and the eastern shore of the U.S.  

Michael Ciepiela is Vice President of Quality and Continuous Improvement at Southern Specialties. He brings over a decade of diverse experience in the food and beverage industry, along with experience in the pharmaceutical sector, specializing in quality assurance and food safety. Throughout his career, he has excelled in multi-site implementation and adherence to GFSI requirements and regulations. Michael has also been instrumental in promoting and educating Lean Six Sigma principles in fast-paced, cross-departmental settings. As a recognized thought leader, he frequently speaks at national conferences. He is also a senior member of the American Society for Quality (ASQ). Michael holds a bachelor's degree in Biology from Alfred University and a Six Sigma Master Black Belt from Villanova University.

Mindy Brashears, Ph.D. is the U.S. Department of Agriculture's (USDA's) Under Secretary for Food Safety. She previously served as Under Secretary for Food Safety from 2020–2021, and Deputy Under Secretary in 2019. Dr. Brashears returns to USDA from Texas Tech University, where she was a Paul Whitfield Horn Distinguished Professor of Food Safety and Public Health, the Roth and Letch Family Endowed Chair for Food Safety, and the Director of the International Center for Food Industry Excellence.

Carmen Rottenberg is a leader in food safety and agriculture policy, serving as Managing Director of Groundswell Strategy a Board Member for the Partnership for Food Safety Education. Prior to launching Groundswell Strategy, Carmen served as Administrator of USDA's Food Safety and Inspection Service. Over her 13 years with USDA, Carmen held several leadership roles and was credited with spearheading key agency initiatives including modernizing food safety inspection systems and establishing and updating pathogen performance standards. Carmen has extensive experience achieving collaboration across federal, state, and municipal agencies including with the Food and Drug Administration (FDA), the Occupational Safety and Health Administration (OSHA), with state departments of agriculture and across USDA's 29 agencies and offices.

Jules Shepard is the CEO and Founder of gfJules, the number-one‑voted gluten‑free flour and baking mixes company in the United States. A recognized gluten‑free baking expert, she has authored three award‑winning books in the field and recently released a new cookbook dedicated to gluten‑free bread. A long‑standing and respected leader in the gluten‑free and food allergy community, Jules championed the gluten‑free food labeling movement in 2011. Her tireless advocacy, education, and lobbying efforts culminated in her receiving the first‑ever "Gluten Free Person of the Decade" award in 2020.

Lily Yasuda is the Deputy Director of the Alliance to Stop Foodborne Illness, where she leads national initiatives that bring together food industry leaders to strengthen food safety culture and support continuous learning across the sector.

Athenais Boeffard is a collaborative and people-focused production leader with over a decade of experience in food manufacturing and food safety. 

John Boyce has over 45 years of experience in various aspects of food production, food safety, quality assurance, sanitation, training, and auditing.