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Home » Authors » Nimisha Raja

Nimisha Raja

Nimisha Raja is the Founder of Nim's Fruit Crisps Ltd. She founded Nim's Fruit Crisps Ltd. in 2012 in London, UK. Her expertise focuses on the areas of innovation and product development, supply chain, marketing and business strategy, business planning, and SEO. Nim's Fruit Crisps won the Queen's Award for Enterprise in April 2020 to honor its excellence in innovation. The company also won Kent Invica Chamber of Commerce awards for Business of the Year and Manufacturer of the Year in 2019.


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Using Frontline Feedback to Nudge Food Safety Culture Improvements

The objective for an organization wanting to improve its food safety culture is to find ways to nudge and make incremental improvements
Lone Jespersen
Lone Jespersen Ph.D.
Sophie Tongyu Wu Ph.D. Carol Wallace Ph.D. Nimisha Raja Luci Russell
April 10, 2023

To improve the food safety culture of an organization, it is critical that a key focus be the frontline employees. A proven tool to improve frontline employee engagement in effective food safety behaviors is the concept of "nudging"—a regular cadence of small, easily controlled, and easily taken actions to make a change process more effective, manageable, and sustainable. This article will showcase real-life examples of nudging and share successful examples.


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