BradyIFS and Envoy Solutions have rebranded under a new name—BradyPLUS. The new corporate identity follows the October 2023 merger of the two companies. BradyPLUS will continue to distribute janitorial/sanitation, foodservice disposables, and industrial packaging products.

The BradyPLUS name and logo have also been modernized for the company's next chapter to help further differentiate the company in the marketplace. Brand elements include the Brady name, the addition of the PLUS, the dependable blue color, and the Bee icon. The logo design features a bold orange color.

The new corporate identity will roll out across different brand touchpoints beginning spring 2024.