The growing global focus on health and wellness has reshaped the way consumers choose food. Beyond taste and nutritional value, greater importance is now placed on the origin of ingredients, production methods, and environmental impact. One of the fastest-growing trends is alternative protein, particularly plant-based protein, which has gained strong popularity among health-conscious consumers, vegetarians, and those looking to reduce meat consumption. As a result, plant-based protein has been developed into food products with tastes increasingly like meat.

In addition to plant-based protein, insect protein has emerged as a new source of protein attracting significant interest. It offers high nutritional value and is rich in essential amino acids, healthy fats, and minerals, while requiring fewer resources compared to traditional livestock farming. This makes it a protein alternative that addresses both health and sustainability needs. Today, many producers have developed food products from new protein sources in the form of powders or food ingredients, making them more convenient and easier to consume.

THAIFEX – ANUGA ASIA 2026, Asia's leading food and beverage trade exhibition, is a key sourcing platform for business professionals and partners seeking new protein sources, alternative food, food innovations, and emerging health trends that align with modern global lifestyles.

Held under the concept of "Beyond Food Experience," the event connects participants with suppliers and manufacturers from various countries, enabling business networking, partnership building, and expanding opportunities for future success.

BIGGER | Expanding Opportunities for Business Growth

THAIFEX – ANUGA ASIA 2026 continues to expand its exhibition space, reaching a total of 140,000 square meters. The event offers a comprehensive sourcing platform across nine product zones including: Drinks, Fine Food, Food Technology, Frozen Food, Fruits & Vegetables, Meat, Rice, Seafood, and Sweets & Confectionery. Each zone features a wide variety of products, including general consumer food, halal food, organic products, health-focused food, plant-based protein, specialized food, as well as future and sustainable food solutions. This creates opportunities for buyers and business partners to fulfill their business needs and drive further growth.

BETTER | Connecting with High-Potential Business Partners

THAIFEX – ANUGA ASIA 2026 delivers a high-quality sourcing experience and serves as a platform for business matching between business professionals, buyers, and partners. The event brings together more than 3,000 companies from over 60 countries, covering regions such as East Asia, ASEAN, Europe, the Americas, Latin America, the Middle East, and Australia. All exhibitors are high-potential businesses offering products and innovations ready for the market. This creates valuable opportunities for businesses to conduct trade negotiations, seek partners, build collaborations, and expand their business networks—leading to new opportunities for future success.

BOLDER | Knowledge and Insights in the Food Business

THAIFEX – ANUGA ASIA 2026 is also a platform for knowledge enhancement and experience in the food business. Participants can stay updated with trending products and gain valuable business insights through a wide range of activities, exhibitions, and seminars designed to inspire business ideas, including:

• THAIFEX – Anuga Trend Zone: Showcasing the latest food industry trends presented by Innova Market Insights, featuring studies from various countries to help businesses understand market directions and adapt to changing trends.
• THAIFEX – Anuga tasteInnovation Show: A competition and showcase of select food and beverage products recognized for outstanding creativity, including trending categories such as plant-based protein, superfoods, and sustainable products.
• Future Food Experience+: Seminars and tasting activities providing knowledge and experiences related to future food.
• THAIFEX – Anuga Startup: A platform presenting food and beverage innovations from new entrepreneurs, fostering collaboration for future business growth.
• Exhibitions and Seminars: Learning platforms featuring expert seminars and exhibitions, such as halal food, organic products, herbal ingredients in food, and sustainable packaging.
• Thailand Ultimate Chef Challenge: An international competition to discover professional chefs and emerging culinary talents.