Liz Sertl is Senior Director for Supply Chain Visibility at GS1 US. She has more than 20 years of experience in the CPG industry. Working closely with supply chain partners, Liz facilitates collaboration best practices and guidelines that help companies improve product traceability and supply chain visibility through the adoption of GS1 Standards.
Prior to GS1 US, Liz was Director of Industry Data Strategy at Coca-Cola, where she managed the Product Master Data/Data Steward team. She also spent more than a decade with Anheuser-Busch in e-business solutions and packaging, where she spearheaded the company's adoption of GS1 Standards for improved supply chain efficiency and trading partner relationships. Liz has a Packaging Engineering degree from Michigan State University and an M.B.A. degree from Webster University.
In March 2025, FDA announced its intent to extend the deadline for its Food Traceability Final Rule, under Section 204(d) of the Food Safety Modernization Act, by 30 months. FDA says the extension will allow affected companies more time for building the necessary systems and effecting complete coordination across the supply chain in order to implement the final rule's requirements. However, this is no reason to wait on traceability!
