Until now barcode techniques suffered from higher labor costs and low accuracy/compliance. Legacy Radio Frequency Identification (RFID) tags have been an option for decades, but the high infrastructure/reader costs have required handheld scanning with limited visibility and accuracy. Ambient IoT is an evolution of this technology using commodity Bluetooth radios, leveraging the latest security and sensing, and the ability to interact with smartphones.

In addition to Yiannas’ ambient IoT industry thought leadership, he will also advise Wiliot on how to best leverage its platform within the food safety ecosystem to achieve enhanced food safety and traceability. He will collaborate with executives, solutions development leaders, and sales and marketing teams on the appropriate approach for retailers to achieve FSMA Rule 204 compliance using its Ambient IoT Platform—while advising on key partnerships with consultants, systems integrators, and applications software vendors to bolster the platform to enable food companies and their software application partners to deliver a comprehensive FSMA Rule 204 solution.

Wiliot’s battery-free IoT Pixels can attach to any food product or packaging to connect it to the internet and embed it with intelligence. Once attached, products push out item or case-level information about their location, temperature, carbon footprint, and more – equipping food retailers and companies with the high-definition real-time data that is now required as part of FSMA Rule 204.