People who work in the food industry can readily swap stories of those customers—the ones who are never satisfied, no matter what actions are taken to appease them. Some people, it is said, just like to complain. According to the 2020 National Customer Rage Survey, for every one reported complaint, there may be an additional 25 unreported complaints.1 Another statistic from that survey found that dissatisfied customers will tell an average of seven people when they have a negative experience, but will tell only 3.7 people when they have a satisfying experience.1
Although handling customer complaints may not be the most enjoyable experience, it is very important. Complaints can be very detrimental to a business; however, if handled properly, they can also result in positive outcomes.